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Our Story


Pinecone Equipment is still evolving—shaped by what our customers need and how the market continues to change.

We started with a clear objective: bring new, innovative equipment into the Canadian market. To do that effectively, we had to commit to importing in larger volumes to ensure availability and make these products accessible.

From there, our model took shape. By working directly with contractors, we’re able to reduce unnecessary markups, keep costs competitive, and provide a higher level of service. At the same time, we’ve built strong partnerships with rental companies, giving customers the flexibility to rent or buy depending on what the job demands.

The goal hasn’t changed, make it easier to access reliable, innovative equipment, backed by responsive service and real availability.


Our Story


Pinecone Equipment is still evolving—shaped by what our customers need and how the market continues to change.

We started with a clear objective: bring new, innovative equipment into the Canadian market. To do that effectively, we had to commit to importing in larger volumes to ensure availability and make these products accessible.

From there, our model took shape. By working directly with contractors, we’re able to reduce unnecessary markups, keep costs competitive, and provide a higher level of service. At the same time, we’ve built strong partnerships with rental companies, giving customers the flexibility to rent or buy depending on what the job demands.

The goal hasn’t changed, make it easier to access reliable, innovative equipment, backed by responsive service and real availability.


Our Goals


We’re here to get you access to equipment you might not have otherwise found and make the whole buying process simpler, easier, and more cost-effective.


Our online store brings together our Signature Series (innovative products that are new to Canada) and our Everyday Series (the reliable gear you already use day in and day out).


At the end of the day, we want equipment purchasing to be quick and painless, with clear upfront pricing and real support from start to finish.

Our Goals


We’re here to get you access to equipment you might not have otherwise found and make the whole buying process simpler, easier, and more cost-effective.


Our online store brings together our Signature Series (innovative products that are new to Canada) and our Everyday Series (the reliable gear you already use day in and day out).


At the end of the day, we want equipment purchasing to be quick and painless, with clear upfront pricing and real support from start to finish.